About Us

Saying who we are is simple. But how did we begin and what’s our story? And, most importantly, what are our values?

It began over 12 years ago when a mixed martial arts enthusiast from Leicester had a dream to supply affordable leisure equipment that didn’t compromise on quality. In 2006 that dream became a reality and our company was formed - starting off small and humble but driven by passion and dedication.

Over the years, our product line and workforce expanded. As we grew, we wanted to ensure that we had a clear focus to guarantee our vision wasn’t lost. So, in 2008, the Pro Rider brand was established, creating a platform for new opportunities and new challenges. At Pro Rider Leisure, our range of leisure products is eclectic, including kids ride on toys, bioflow magnetic wristbands and golf accessories.

We believe that everyone deserves the chance to enjoy their free time. When we branched out into the mobility product industry with our sister brand Pro Rider Mobility, we discovered that accessibility was stopping many of our customers from making the most of their spare time. This inspired us to research into leisure products that would provide more freedom for those with physical limitations. From this, we decided to expand our electric bike and electric golf trolley range, promoting the ease and health benefits that they provide.

And we aren’t stopping there: we’re always searching for fun new products to energise and inspire you. It’s this approach that keeps us fresh, innovative, and unique.

Although our brand and product lines have adapted along the way, our original aim hasn’t. No matter the product, we’re committed to ensuring that it’s built from quality components whilst staying reasonably priced.

We champion ourselves on never losing that original passion and dedication, meaning that our customer service is first-class. We know that when you buy something, you want to make sure you’re investing in the right product for you which is why we offer the chance to “try before you buy” at our Northampton and Birmingham-based showrooms.

And if you can’t get to a showroom, you can contact our friendly service and sales team who are highly trained experts in the field and are on hand to support you with anything you need before, during, and after a purchase.